Advocacy - objectives: Which describes the objectives?

• A. A broad, qualitative plan of activities.
• B. Specific, measurable steps that will help reach the overall advocacy goal.
• C. A description of the advocacy audience.
• D. A summary of budget requirements.

Answer: (B)

Defining objectives means turning an advocacy goal into clear, concrete milestones that can be measured and tracked. Objectives specify exactly what will be accomplished, by when, and how progress will be assessed, so you can determine whether the advocacy effort is moving toward the goal. That’s why the option describing specific, measurable steps that will help reach the overall advocacy goal is the best choice. A broad qualitative plan of activities is useful for outlining a strategy but lacks the concrete metrics needed to evaluate success. Describing the advocacy audience focuses on who you aim to influence, not what you will achieve. A summary of budget requirements deals with resources, not the outcomes or milestones you intend to reach. For example, an objective could be: by the end of the semester, secure support from two school committees and allocate $15,000 for new library resources—specific, time-bound, and measurable.